Love is a wonderful thing. Love perks you up, makes you smile and gives you a reason to give your all. Simultaneously, love can be deadly.
- What was once so enticing and enjoyable, may no longer hit the spot.
- What was once so good to you, may be what causes the end of you.
- Sometimes one encounter is all it takes to warp you into a vicious cycle of trying to relive the first time. Good to the last drop isn’t endless.
You don’t need to be a die-hard coffee drinker, or even like coffee, to attest to this. Just look at life.
There are all types of enticements, in advertising alone, that are designed to captivate your attention long enough to have you perform a desired action. The powerhouse brands are smart enough to capitalize on the power of repeat business: from your first encounter, they offer various reward systems and discounts for repeat business.
As wonderful as these promises, perks and rewards appear to be, the initial pleasure may never be experienced again. Many brands know that and have marketing plans in place to keep you loyal and on the hook. Sometimes one time is all it takes and you are hooked. Good to the last drop isn’t always a good idea or an action that is endless.
I caution you to not waste valuable time and resources chasing a high that you will never receive again. Regardless of what your high is – money, sex, love, acceptance, prestige-it’s okay to realize you are bound and need help. What is not okay is to stay bound and refuse to seek help. If you need someone to help you navigate the “maze”, I’m here:
Alesha Brown, The Joy Guru
Publisher|Best Selling Author|Transformational Speaker
CEO, Alesha Brown LLC